How to Find Content Ideas
It’s John Astrab, and today I’m going to tell you how to get an almost unending source of subjects to make your videos about, okay? Stay tuned.
You have to make a lot of videos
I’m sorry. That’s the bad news. You have to make a lot of videos. Why? Number one, because that’s what YouTube wants, okay?
It’s free. YouTube is free, but you have to work at it. The way it’s set up is that you have to work at it. That’s what Google wants, that’s what YouTube wants. They want content producing machines. Okay? That’s what they want. Give them what they want, and you will be rewarded.
Give YouTube What They Want
If you are starting a YouTube channel, you should launch it properly and do a video a day for at least 30 days, probably 60 days is more effective.
Google, YouTube wants to know that you’re in it for the long term. So that’s the first reason why you should produce a lot of videos. Secondly, you should produce a lot of videos because there are keywords … It’s a shotgun approach.
There are keywords that you would never even think about ranking for that you will wind up snagging if you do a lot of videos. Neil Patel does long form content, and he does short term because the long term is like your sniper approach. You’re targeting certain keywords, and it takes a lot of effort. It takes planning, it’s structured, and you’re going after the big gain. But if you do the shotgun approach, that’s making a lot of videos about a lot of different subjects, you are going to start snagging, you’re going to start ranking for stuff that you never would have even thought about. So if Neil Patel does that, then it’s good enough for me.
Well, you need subject matter to make a lot of videos, don’t you? So how do you get subject matter?
Become a Content Idea Collector
Let’s first start with you have to become … If you’re an internet marketer, if you have a niche, you have to become very, very good at collecting subjects for your blog posts, for your YouTube videos, for your emails, and you just have to go into that mode. When you think of something that sounds like a good subject, even if it’s obscure, even if it’s like a long shot, a stretch, a reach, whatever, you have to write it down and you have to make a spreadsheet.
I just started a spreadsheet here, but you have to make a spreadsheet of your YouTube videos, your emails, and you just have to go into that mode. You have to be a collector of subjects, okay? So that’s one thing.
Where do you get those from? You get them from conversations you have. You get them from other things that you watch, other things that you read. You should always be taking notes. You always should be growing that list of subjects. Okay?
What else can you do? Well, you can go over here to the YouTube auto complete. Let’s say you are in the knitting niche, all right. It gives you 10 pretty nasally subjects, but let’s say you go on knitting a scarf. Then you can scroll down, and then you have even more subjects, okay? But what I like to do I like to use one of my favorite tools.
TubeBuddy and Tube rank machine
I like TubeBuddy and I also love TubeRankMachine. TubeRankMachine, if you go to the tags generator right here and put in knitting, now it’s going to pull these tags, these keywords, these long tail, some are short, some are long from actual videos on YouTube. Content creators on YouTube are using these keywords, using these tags on the back end of their videos. When they edit, they put these in. So these are coming.
This is why I like this better than Google Ad Words because Ad Words is for Google. This is specifically from YouTube, okay? So look, you got just from knitting you have 105 results. Now that’s pretty good. 105 videos, all right. But let’s say you do knitting a beanie. You get another 16. So if you get 10 or 15 keywords for every one, I mean you’re going to have like 1500 subjects. Then you can keep drilling down, but I love this YouTube tags generator and TubeRankMachine. I think it’s awesome. It’s awesome for what it’s meant to be, actually finding tags but it’s really great for finding subjects. So that is what I love to do. So that is one of my favorite ways of getting subject matter for my YouTube videos, okay?
TubeRankMachine, you can check it out. I’m going to put a link … Oh, man. I’m going to put the link down below. So check it out. So I find this to be enormously helpful. Okay? TubeRankMachine and then I like to plug it into … Then use TubeBuddy.
Let’s do knitting a scarf to tell me whether this is a good subject or not. But you know what? Just keep producing the videos. Even if it’s something someone else has killed it on, just produce it because you have a different spin. If you optimize, you have a chance of beating somebody else, okay? Or even if it’s something you’ve done already, just do it again. If you’ve done it a year ago, do it again. You have a different perspective now. So just keep producing content. You just can’t fail. You’re not going to over expose yourself. Just keep producing. If there’s any mistake, it’s not producing enough. It’s a noisy world. Just keep doing it, okay? Keep doing it.
Okay. So if you like this video, please like it. Please subscribe. Please check out. Please, please. Oh, I’m so pathetic. Please check out my website. It’s called JohnAstrab.com. How did I ever come up with that name? So that’s it. Get a lot of subjects, make a lot of videos, and you will be successful, okay? So until next time, remember it’s right in front of you, grab it, and make it real. Cheers.