3 Content Marketing Trends That Will Rule 2018

Welcome to the spring of another year. And with the same predictability of shorts and t-shirts, the “Trends for 2018” are being established. Every industry and niche will publish a few of these pieces outlining trends. Some industries – like content marketing – will publish several dozen “Trends for […]

The trends that started a few years ago will continue and accelerate through 2018.

It seems like content marketing has become an industry in and of itself.  Every corporation and marketing firm, Mom and Pop and solopreneur  has their own  production machine churning out massive loads of  “content”.

What’s it all mean for the lonely internet marketer in 2018

Well here are a few takeaways that you can bank on:

#1 There is going to be a record amount of content produced this year.

Every second of the day – 100’s of thousands of pics, posts, podcasts and vids are added to the internet.  We are up to our eyeballs in stuff to read, see and hear.

#2  The Written word is becoming less important.

Video and audio are quickly overtaking written content.  That means writing keyword-filled SEO articles is going to be an ineffective use of your time. You have to produce videos – especially live videos – in order to get the eyeballs of your audience.

#3 SEO is Just About Dead for the Solo Internet Marketer

Unless your niche is super, super, nichey,  banking on getting love from the Goog is a long shot.

#4 Trust and Personal marketing is the Secret Sauce

Now, more than ever, you and your audience have to really have a close relationship. You both have to know and like each other. And your audience has to trust you completely.

So the point is that to grab your audience and build your tribe it’s going to take a strategy that involves a laser focused approach – focused on a sub niche and focused on a rather intimate relationship with your fans.

You have to be dedicated to your niche and your followers – it is the only way to stay on top of the huge tsunami of content that is rolling along.

 

6 Reasons to Invest in Video Content

Video is the most popular type of content on the internet today, and many brands are exploring the possibilities video offers for their audiences. As the success of digital video content in marketing continues to grow, it is increasingly clear that featuring visual images on your company website or […]

 

#1 Increases Conversion Rates

Study after study has shown that consumers respond more readily to video than the written word.

They are more likely to click and consume sales copy in video form.

They are also more likely to be turned into buyers after watching a quality sales video.

#2 Improves SEO ranking

Videos increase “time spent on site”.  This is a very important metric for SEO.  If your video is an embed from YouTube, you have a valuable back link to your site.

Recently, Google indicated that video was going to comprise a more important portion of their algorithm. In other words, video is the future of SEO. Better get on board.

#3  Promotes Brand Loyalty

Videos have been shown to increase brand awareness and loyalty.

Seeing real human video testimonials is perhaps the most powerful tool for social proof.

#4  Improves Trust and Social Proof

Consumers and more likely to trust a brand that invests in high-quality sales, tutorial and testimonial videos.

#5  Improves Understanding of you Products

It stand to reason that videos are much more effective at providing understandable information about your products or services. How-to videos are one of the most popular types on YouTube.

#6  Provides Better Communication

Videos are a more natural, relatable, flexible, effective means of communicating any message that you have.

I have been beating the drum for a long time about switching from a text-based to a video and audio based approach. This article back me up.  Video in the next big thing.

 

5 Places You Should Be Looking for Content Inspiration

When creating a content calendar as part of your marketing plan or content strategy , it can be easy to whip out the first ideas for topics you can think of and call it a day. While those first top-of-mind content ideas may be relevant and helpful to your […]

5 places to Find Fresh Content

 

Where do find the stuff to feed that content machine you’ve created?   Where can you get the ideas for articles that will be read, shared and ranked for SEO?

Well, it’s really

Influencers

Customers/Followers

Social Media Share

Search Results

 

 

 

Best Traffic Strategy for Your Website – Focus, Dominate then Stack

The Key to Success Online

 

I’m going to give you a traffic strategy that every internet superstar has used.

It’s not exactly what you think.  Let me explain…

One of the things about internet marketing that drive newbies crazy is that there are an infinite number of things that you could be doing.

choices

There are dozens of social media platforms to exploit.

There’s SEO, paid traffic, free traffic.

For each of these, there are dozens of approaches.

social media symbols

Every time you read about a traffic method, you say ” Oh, my God, I should be doing that!”

There are sooo many things that sound great.

But it’s a trap.trap

I have wasted years chasing  after one thing then the next..

never getting any real results.

Please listen, don’t make that mistake.

Here’s what you should do. It’s what every internet superstar has done:Gary Vee

FOCUS, DOMINATE, AUTOMATE, STACK

 

Pick JUST ONE traffic strategy.  And don’t move on to another until it’s your bitch.

traffic

That’s right –  just one at a time.

I know it’s hard, but you have to pick something and put blinders on until you master it.

Believe me – if you become an expert in just one traffic source, you can write your own ticket.

You could stop right there and make a very nice living.

But you don’t want to rely on just one source. You have to diversify to protect your business.

But that’s the beauty of this approach. Once you master a traffic source, break down the tasks and procedures then outsource and automate them.

It becomes a machine that pretty much runs by itself.

machine

Now you pick your next source to dominate.

It’s called traffic stacking. And it works.

Think about Tai Lopez (YouTube ads) Pat Flynn (podcasting) Amy Porterfield (FB ads) Gary Vaynerchuk (Twitter).  They completely mastered their approach, then moved on.

If you start out working a half dozen social platforms at the same time, you will be incompetent in 6 things at once.

Be strong and focus on one approach at a time.

It will put you in that 4% of online marketers that actually succeed.

Check out  what I consider to be the first traffic method for anybody starting out.

And remember…

It’s right in front of you. Grab it. Make it real.

Cheers,

John Astrab

 

 

 

 

 

 

Get Google to Know, Like and Trust You

 

Listen, I don’t care what your business model is…

You want Google to like you.

Google is the big dog and it would be foolish to disregard FREE search traffic that can come your way as you build your brand.

There are a few things that you can easily do to assure the Goog that you are worth sending traffic to.

If Google thinks you are shady or just lame, they will ignore you even if you have good, relevant content.

Heed these best practices and Google will reward you with interested searchers.

1. Make sure your contact Info is consistent.

Google likes transparency. They are always battling shady black hat players with dozens of fake names and accounts.

Set Up an LLC.  I highly suggest you set up an LLC and make sure your domain, hosting and website “Contact” and “Legal Pages” information are all consistent.

Turn off the Whois privacy guard for your domain and let Google see you as the owner.

Get an SSL certificate. This is another layer of ownership verification and gives you the “https” URL that Google wants to see.

 

2. Use Google Products

You probably do anyway. They are free and awesome.

Get a gmail account.

Set up and fill out a Google + profile.

Set up a Youtube Channel.

Set up a Blogger.com blog

Post anything you create to these other platforms. It only takes a few seconds.

If you really want to get on Google’s good side, register and host your domain with them.

3. Set up your site with Google Analytics

Don’t wait for Google to crawl your site. Be proactive and ask them to check out your stuff.

They will give you a special piece of HTML code to paste into the back end of your site. This verifies you as owner of the URL.

Every time you post something, go to Google Webmaster Tools and request a crawl.

4. Post on a consistent basis.

Most of the websites out there are inactive. Google will not send anybody your way if your site falls into neglect.

Try to post something at least once per week.  At least Once per day is best.

Ask Google to crawl it.

Post the same content to YouTube, Google + and your Blogger account. Make sure you link back to your main site.

 

 

5. Stay clean

white hat

There are very few people smart clever enough to outsmart Google.

Stay away from any black hat link-building or PBN techniques.

Don’t rip off or spin content. It’s not worth it.

Get an Ahref’s account. Keep an eye on all links to your sight.

Disavow any questionable links. They will drag you down.

These Google best practices are either one-time tasks or only take a few minutes.

You will be rewarded 100-fold for your efforts.

 

Cheers!

John Astrab

JohnAstrab.com
Content and Traffic Pro

Princeton Affiliates, LLC
Princeton, NJ