Lead Magnets are Vital
Let’s talk about lead magnets. Lead magnets are huge. I guess they started 20 years ago, or so, and they’ve been a staple of online marketing ever since, because they work.
They’re called, bribes. They’re called, incentives. Whatever you want to call them, they are extremely important. Why are they important? What do they do for you?
Why are Lead Magnets Important
Well, they increase conversion rates, especially if your prospect doesn’t really know you. If you don’t haven’t become familiar with this person, a lead magnet is, basically, the only reason they’re giving you their email address, or whatever information that you’re asking for.
A good lead magnet vastly increases conversion rates, which equals lower cost per lead, which is the linchpin to online marketing.
Lower your cost per lead, the more money you’re going to make, or you’re just going to make money. Otherwise, you won’t make money. What else does a lead magnet do for you?
It promotes your brand – and gives you an opportunity to get in front of this person, to get familiar, to show them what you’re about, to just make yourself known. It really is a place to showcase what you can do. And, number three, it provides real estate, internet real estate, for your ads, for offers, for your links for social media, whatever it is.
It’s another piece of internet real estate that you put in front of a prospect to make them see all your stuff. It’s really, really important.
A good lead magnet will lower your cost per lead, and low cost per lead equals success. If there’s something that I want to drill into your head, just keep looking at this over it. This little formula, here, low cost per lead equals success, is about … If you want to get to the guts of internet marketing, that’s it, right there.
What makes an irresistible lead magnet?
Well, the number one thing is that you have to produce something that is useful to the person.
It’s got to be, specifically, applicable to what the person is looking for. It has to help them towards their goal of whatever they’re doing.
How do you do that? Well, ideally, your lead magnet solves a very specific problem that you’re going to research later on. You’re going to find out a problem that a lot of people, in your niche, have and you’re going to make a resource that is going to solve their problem.
General information, stories, statistics, things like that, are really not great for lead magnets. You really want to have something that they can apply to their daily life. What is that?
A Useful, Reusable Reference
The best lead magnet is a reusable reference. Something that they will download – that they’ll print out and tape onto their bulletin board. Something that they’ll look at over, and over, again.
That’s the best, because then they keep looking at it. They keep seeing your name, and your face, and your logo.
What are we talking about? A cheat sheet, a checklist, or a resource list. Here’s an opportunity, if you did some research about, whatever, providers, the internet, let’s say, auto responders, or whatever, the best personal trainers, whatever. This is also an opportunity.
Not only is it useful information for the prospect, but it’s also an opportunity for you to put in affiliate links, or an infographic. These are really great; cheat sheet, checklist, resource list, infographic, and addressing a specific problem.
Make it short and sweet. Number one, they don’t really know you. They don’t know if they want to invest an hour reading a 100-page ebook from you. They have no idea. It’s been proven time, and time again, that the short lead magnets convert way better than long ones, because sometimes a person will get an opus of a lead magnet, and they won’t read it. They’ll download it. It will be sitting there, then they’ll get their emails, and they’ll say, “Yeah, I got to get around to reading that.” It is, actually, counterproductive to your marketing, so make it short, sweet, usable.
Give it an intriguing title. Use a little bit of marketing. Use a little bit of copywriting. Make them curious about it. Use a little bit of curiosity. Don’t explain everything. Leave a little bit of intrigue in the title and that will make it more attractive to your prospect. All right.
Tips to Get the Most out of Your Lead Magnet
Promote your brand and make yourself familiar. Your lead magnet is an opportunity to shout from the rooftop, to say, “Hey, look at me. I am the person that you’re looking for and, from now on, when you see my email, you’re going to open it.”
Be consistent and congruent. You want a consistent message. You want a consistent look to everything in your brand. Make the lead magnet look consistent with your website, with your thank you page, with your emails. Be consistent and get a look, and be congruent. If you are a specialist in a certain area of your niche, then this lead magnet should have something to do with that. So, be consistent and congruent.
Add your contact info, website, your social links. Like I said, this is your opportunity to introduce yourself in a big way to your prospect. So add as much contact information, as you can, a link to your blog, a link to your website, a link to your about me page.
Have a CTA
Have a call to action. Even though it is a lead magnet or an incentive, you have to have a call to action in everything you do in marketing. Even if it’s, “Hey, you know what, follow me on social media. Hey, you know what, check out my blog.” Just have some call to action.
Get your prospect in the habit of doing the things that you ask. They’ve already given you their … They’re thinking about giving you their email address. They got this lead magnet, now, have a call to action inside the lead magnet and make it a good one, and make it worth their while.
Ask for social follows, include your Facebook page, your Facebook group, your YouTube channel. Whatever you do, ask for social follows, it’s a perfect time.
Include an offer, why not? I mean, get the prospect used to being presented with great offers. If you’re giving good offers, if you’re offering good stuff that is helpful, that you would buy yourself, then don’t be ashamed to include an offer in the lead magnet, at some point.
And you can have banner ads, why not? Like I said, it’s your real estate. It’s a “free” lead magnet, but you have to get something out of it too. They gave you the information, you’re giving them this, but, now, you want to give them more stuff that’s great, so you can add ads. Don’t be shy.
Make it look good. Make it look professional. Outsource the cover. Spend a little bit of money in the design and it will be much more appealing. Remember, this is your formal introduction to this person, so don’t make it look crappy.
How to Get Ideas for a Great lead Magnet
How do you get ideas? You’re like, “Okay. I’m going to make a lead magnet. What’s going to be useful?”
Your own experience. If you’re experienced in the niche, then you have had struggles. You know what would have been helpful or what still is helpful. So, use your own experience. And if you’re new to the niche, you can do research.
You can do research, just check out Google. Just start Googling stuff and go to forums, follow influencers. Influencers are good and the followers of the influencers are even better, because they’re the ones that ask the questions.
You’ll notice the same types of questions being asked over, and over, again. That should give you an idea of what kind of valuable lead magnet you should make.
Facebook groups, the same thing. YouTube channels. Now, in all these things, like Google, and YouTube, let the auto complete … When you’re filling out the … How do you find a such and such. Let the auto complete show you what the most asked questions are.
PLR You can get private label rights to a product and a popular product, FAQs, whatever it might be, but use this as a starting point and make it your own. And I mean, really make it your own. Rewrite it in your own … Take some time, rewrite it in your own style.
Make it look consistent with your logo, and with your colors, and make it your own. Make sure that if somebody reads this, this PLR, they didn’t get it, and they got it earlier from somebody else, that they don’t even know it’s the same thing. Just use it as your starting point, and rewrite it completely.
Sorry about that.
It’s going to take some effort, but it is a huge payoff. Your lead magnet could, literally, make or break your campaign. If it’s crappy. Or you might get people to sign up, but if it’s crappy, they’re not going to open your email. So take some effort and spend a few bucks. You can outsource the writing. You can call Textbroker and they can do the writing for you.
Definitely outsource the cover. Just effort and money and this is business. Your lead magnet is something that’s worthy of effort and money. It’s one of these things, you do it once, and if it’s a great incentive, you use it over, and over, and over, again. The return on investment on your lead magnet is incredible. It’s practically infinite.
Remember this, a good lead magnet will lower your cost per lead and low cost per lead equals success. I hope you enjoyed this. Go out there and make a kick ass lead magnet and get those people on your list. All right. Cheers.