6 Reasons to Invest in Video Content

Video is the most popular type of content on the internet today, and many brands are exploring the possibilities video offers for their audiences. As the success of digital video content in marketing continues to grow, it is increasingly clear that featuring visual images on your company website or […]


#1 Increases Conversion Rates

Study after study has shown that consumers respond more readily to video than the written word.

They are more likely to click and consume sales copy in video form.

They are also more likely to be turned into buyers after watching a quality sales video.

#2 Improves SEO ranking

Videos increase “time spent on site”.  This is a very important metric for SEO.  If your video is an embed from YouTube, you have a valuable back link to your site.

Recently, Google indicated that video was going to comprise a more important portion of their algorithm. In other words, video is the future of SEO. Better get on board.

#3  Promotes Brand Loyalty

Videos have been shown to increase brand awareness and loyalty.

Seeing real human video testimonials is perhaps the most powerful tool for social proof.

#4  Improves Trust and Social Proof

Consumers and more likely to trust a brand that invests in high-quality sales, tutorial and testimonial videos.

#5  Improves Understanding of you Products

It stand to reason that videos are much more effective at providing understandable information about your products or services. How-to videos are one of the most popular types on YouTube.

#6  Provides Better Communication

Videos are a more natural, relatable, flexible, effective means of communicating any message that you have.

I have been beating the drum for a long time about switching from a text-based to a video and audio based approach. This article back me up.  Video in the next big thing.